As a researcher/planner you spend your working life trying to understand others, but during the job hunting process the tables are turned. So what do they need to hear and how do you prepare?
Here is our guide to the killer subjects that will communicate the right things and don't forget to call us before your interview so we can fully brief you.
1. Your belief in market research and its value in the overall process.
In any interview situation an employer looks for a genuine interest in the chosen area, they are looking for passion and commitment.
2. An ability to take results past their 'face value' and understand client issues, delivering useable insights for a client. It is no longer acceptable to only feedback 'what the consumers said' at the end of a project. Employers are looking for candidates who put themselves in their client’s shoes and apply the findings to the client’s company situation, then advise on the brand/issue/product accordingly. As a candidate you need to demonstrate a deeper understanding of marketing issues and an ability to provide clients with a clear and strategic direction for their brand.
3. Understanding and appreciation for the use of all methods. More and more companies are providing clients with an integrated solution to research. This can apply to the traditional qual/quant split but will also include advanced analytics, desk research and strategic planning. You need to demonstrate an understanding and an appreciation of all methods because your client will be interested in all; therefore any perspective employer wants to know that whilst you may be able to deliver in a specialist position that you have a broader view.
4. Your interest in this company. Everyone wants to be loved and everyone wants to be first choice, communicate that at interview stage and it will go a long way.